Dream, Design, Develop – together
Thanks to our founder and designer, Michèle, the concept of body positivity influences every stage of garment creation. Once our prototypes are created, we invite several women of each of the sizes we produce to try them on. We take note of their feedback on each garment’s cut, comfort, and style. This helps us to create lingerie that fits, flatters, and enhances real women with a wide range of body types.
Our Choice of Models: Championing Diversity
So, we know that women’s bodies come in all shapes, sizes, and skin tones – and that they’re all beautiful! At LEONESSA, we aim not only to normalize real bodies but to put them center stage. We work with models of different sizes, body types, and ethnicities so you can visualize how you would look in our lingerie (hint: gorgeous!). When “you” are represented, you feel more confident about buying and wearing a garment.
Sadly, not everyone sees things the way we do. We’ve often struggled to find curvy models, as most agencies have outdated - and frankly wrong - beauty standards. But we’ve turned this to our (and your) advantage. Many of our curvy models are non-professionals; real women with beautiful, natural curves and the LEONESSA vibe! We see a spark within these women and know they’re the perfect body and face for our campaigns.
Our Editing Motto: What You See is What You Get
We think it’s time the industry got real in every aspect. There’s little point in supporting diversity if you’re going to edit your models into something unrealistic. At LEONESSA, we say “no way” to filters, Photoshopping, and heavy editing of our images and models. We correct only lighting and colors and do minor retouching to e.g. intimate body parts. So you know when you receive your new lingerie, it will fit you just like it fits your model equivalent.
Ready to Become a #goddessofleonessa?
Our Goddesses are our customers and ambassadors who share their moments wearing LEONESSA Lingerie on Instagram. We happily repost photos and don’t discriminate against body type or ethnicity. We love to see you looking beautiful and feeling confident in your LEONESSA Lingerie! Plus, seeing real women in our designs helps new customers envisage how they’d look (we told you: gorgeous!).
We choose images we repost based solely on quality, so good lighting is a must. The diversity of our content is actually your responsibility; if you think your body type is underrepresented on our Instagram, step up! Share your beautiful body with us and become a #goddessofleonessa. Send your photo via Instagram DM or to email@example.com and we’ll repost it, either anonymously or with a credit to your profile, per your wishes.
While you’re submitting your photo, you can shop everything you see on our Instagram here. We look forward to seeing you and hope you discover the lingerie that unleashes your inner Goddess!
Your size is just a number, but it’s important to get it right so you feel comfortable and confident in your lingerie. LEONESSA pieces are currently available in sizes Small, Medium, and Large. We’re working on introducing a more diverse range of sizes - we just have to figure out how to cut the cost of developing and storing more garments. In particular, we want to give you a bigger and better choice of bra sizes.
Currently, we’re working on a special size for women with larger breasts (D/E cup) and a smaller underbust measurement (70/75). If that’s you, you probably know the struggle of finding bralettes that fit perfectly. Standard Medium sizes are too small in the cup, but standard Large sizes have a too wide underband which doesn’t support you. Well, Goddesses, we hear you, and we’re working to represent you in the near future!